Why This Matters

When FranFlow sends email on your behalf (for templates, automations, campaigns), it uses an email domain and sending server.

If you use a shared sending domain (the default), some emails may:

❌ Go to spam
❌ Be delayed
❌ Not show as trusted in recipients’ inboxes

A custom sending domain or dedicated IP increases:

✔ Deliverability
✔ Brand recognition
✔ Trust and inbox placement

And a properly configured LC Lead Email makes sure your lead-generated messages look professional and consistent.

Terms You Should Know

Before diving into steps:

Custom Sending Domain: A web address you own (like mail.yourdomain.com) that FranFlow uses to send email as you.
LC Lead Email / LC Email: A dedicated email identity FranFlow uses only for lead messaging.
Dedicated IP: Your own unique sending address on the internet.
It’s not shared with other users — meaning your reputation stays solely yours.
DNS / Domain Records: Settings at your domain provider (like GoDaddy or Google Domains) that tell the internet how to handle your email and website.

What We’ll Cover Here

Create a Custom Sending Domain
Set Up an LC Lead Email
(Optional) Add a Dedicated IP
Verify Everything Works
Common Problems & Fixes

Also check out our FranFlow Dedicated Email Sending Checklist article to follow a checklist as you go!

1. Create a Custom Sending Domain

Step 1 — Pick a Subdomain

In order to configure your FranFlow sending domain, it must be a subdomain. A subdomain is a domain with an appendage at the front. For example:

Your website is franchisingrocks.com

Your subdomain then could be:

email.franchisingrocks.com

The subdomain is the 'email' before 'franchisingrocks'

You can choose something like:

email.yourdomain.com

send.yourdomain.com

mail.yourdomain.com

Step 2 — Go to FranFlow Settings

Log in to FranFlow
Go to Settings
Click Custom Domains (or Email Services → Sending Domains)

Step 3 — Add the Subdomain

Type your chosen subdomain (send.mintfc.com)
Click Add

FranFlow will generate several DNS records — usually:

✔ TXT
✔ CNAME
✔ MX (in some cases)

These records need to be added at your domain provider.

2. Add DNS Records at Your Domain Provider

Go to the service where you purchased your domain (GoDaddy, Google Domains, etc.)

For each record FranFlow gave you:

Record Type: TXT or CNAME
Host/Name: e.g., send or provided code
Value or Points to: the long string FranFlow provides
TTL: leave default

Save each one.

💡Pro tip: you can Google search or go to your domain service's help center to find the exact steps for the service provider you're using. While the overall steps are the same, typically there's a few extra clicks. Search something like "add DNS records for GoDaddy"

3. Set Up an LC Lead Email

LC Lead Email is the identity FranFlow uses for outbound messaging to leads.

Step 1 — Go to Settings

Click Email Services
Select Custom Sending Domain

Step 2 — Select Your Domain

Choose the verified domain you just added.

Step 3 — Create or Assign an LC Lead Email

This will be something like:

[email protected]

We've paired the email + subdomain together that you created in step 1.

Once created, FranFlow will show it as your dedicated sending identity.

4. Verify Everything Works

After setting up:

Wait for DNS propagation (often minutes, sometimes a few hours)
Go back to FranFlow → Custom Sending Domains
Confirm the status says Verified

If verified:
✅ Your custom domain is active
✅ Emails sent from FranFlow use your identity
✅ Inbox deliverability improves

🪄 Best Practices:

✔ Use a clear sending identity ([email protected])
✔ Keep your SPF and DKIM records clean
✔ Avoid mixing sending domains
✔ Use consistent branding
✔ Monitor inbox placement

Common Problems & How to Fix Them

Problem: Domain Won’t Verify

✔ Confirm DNS records match exactly what FranFlow gave
✔ Remove spaces when copying/pasting
✔ Confirm you added them under the correct domain
✔ Wait — DNS propagation can take up to 24 hours